about atlas finance

Atlas Finance is a micro-finance company, started in 1994, by CEO Jack Halfon, with its first branch in Eloff Street, Johannesburg. Although the company has grown to 220 branches, we still remain a family owned and managed business.

Along the way, we have not wavered from Jack’s original vision for the business: to provide financial assistance to all South Africans in an ethical and legitimate way.

Family is key to our business – the culture at Atlas is based on family and family values; which is why our company tag line remains “From our Family to Yours”.

Our company goal is to become the most trusted and preferred personal-loan provider; to assist our clients to achieve their goals by providing them with loans responsibly, building their trust by serving them with dignity, respect and sincerity.

Atlas Finance combines the care, attention to detail and dedication of a family-run business with the stability, professionalism and credibility of one of South Africa’s leading financiers.

Atlas Finance is a Registered Credit Provider and proud member of Micro-Finance South Africa (MFSA).