Our Culture at Atlas Finance

At Atlas Finance, the words “From our family to yours” aren’t just for show, they embody our very spirit.
We are a family, united by shared values and purpose. Our purpose, vision, mission, and values breathe life into that spirit, giving us a common understanding of what truly matters: the communities we serve and each other. 

These principles are more than words, they guide every decision and handshake. They help us grow with integrity, support each other, and stay aligned to something bigger than ourselves. 

Our Story of Growth and Ambition

Over the past 30 years, Atlas Finance has grown from a single branch to a thriving network of more than 280 branches, serving over 2 million clients.

Purpose:
Why We Exist

Purpose is our ‘why’.
It’s more than making money or signing clients, it’s about creating meaningful opportunities for communities to thrive. 

At Atlas Finance, our purpose is:
“Unlocking opportunities for communities to achieve their needs now.” 

What does this mean?
It means providing financial solutions that open doors, helping individuals, families, and entire communities access what they need, precisely when they need it. When people have what they need today, they can build a better tomorrow. 

Our Vision:
The Future We’re Building

Vision is our aspiration.
It’s the picture of who we want to become and where we’re headed. 

At Atlas Finance, our vision is:
“To be the partner our customers choose to satisfy their needs, anywhere, anytime.” 

That word “choose” is key.
Because being chosen means being trusted. It’s about being the reliable, go-to partner our customers return to, no matter where they are or what they need.

Our Mission:
How We Make It Happen

If our vision defines where we want to go, our mission describes how we get there every day. 

Our mission is:
“To leverage all our resources, to connect with our customers, wherever they are.” 

This means acting with respect, speed, personalisation, and being present on their terms.
It’s how we build credibility, act with purpose, and do meaningful business. 

Our Values:
The Heart of How We Work

At Atlas Finance, our values are the foundation that shapes who we are and how we serve our clients. Our values reflect our commitment to our staff, customers and communities, they inform how we operate and make decisions.

These values empower us. Our values aren’t just words, they’re the core of our daily actions and shared purpose.